American Express Has a Long History of Working for the Good

question 214

Multiple Choice

American Express has a long history of working for the good of all in its New York community.In 1885,it engaged its employees to help raise money to build the pedestal of the Statue of Liberty,and today has a program to help restore,preserve and revitalize historic sites in New York City.These actions by American Express are partial fulfillment of the __________ the firm has established for itself as a corporate citizen.

• A)unit sales goals.
• B)market share goals.
• C)sales revenue goals.
• D)customer satisfaction goals.
• E)social responsibility goals.

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Definitions:

Portfolio Excess Return

The return on an investment portfolio that exceeds the return of a benchmark or risk-free asset.

Standard Deviation

A statistical measure of the dispersion of a set of data from its mean, used in finance to quantify the volatility of investment returns.

Survivorship Bias

The logical error of concentrating on the people or things that "survived" some process and inadvertently overlooking those that did not because of their lack of visibility.

Investment Decisions

The process of deciding where to allocate resources in order to achieve the highest possible return.