A Marketing Dashboard Refers to

question 34

Multiple Choice

A marketing dashboard refers to

• A)a "report card" prepared by the marketing department regarding its performance in terms of environmental and social responsibility.
• B)the display of information found on a car's dashboard.
• C)an "app" that uses a car navigation device metaphorically to indicate the specific direction in which a company wishes to grow based on its annual marketing plan.
• D)information about an organization's marketing metrics presented graphically so marketers can quickly spot deviations from plans and take corrective actions.
• E)the visual computer display of the essential information related to achieving a marketing objective.

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Definitions:

Cash Payback Method

A capital budgeting technique that calculates the time required for an investment to generate cash flows sufficient to recover the initial investment cost.

Capital Investment

Funds invested in a firm or enterprise with the expectation of generating income or profit, used for long-term assets.

Fixed Asset

A long-term tangible piece of property or equipment that a firm owns and uses in its operations to generate income.

Net Cash Flow

Net cash flow is the amount of cash generated or lost over a specific period, resulting from a company's operating, investing, and financing activities.