Business Portfolio Analysis Refers to

question 344

Multiple Choice

Business portfolio analysis refers to

• A)a tool that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
• B)a technique that managers use to graphically track their firm's strategic business units (SBUs)as though they were a single expense in order to identify cost-cutting measures.
• C)a technique that managers use to quantify performance measures and growth targets to analyze their firm's strategic business units (SBUs)as though they were a collection of separate investments.
• D)an analysis that uses percentage points of market share as the common basis of comparison to allocate marketing resources effectively for different product lines within the same firm.
• E)a tool that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Slide Show

A presentation format where a series of images, charts, or slides are displayed in sequence, often for informative or educational purposes.

Desktop

Refers to the primary user interface of a computer, where icons, windows, and files appear.

Photos App

A software application designed for organizing, editing, and sharing photographs on a device.

Slide Show

A digital presentation consisting of a series of images, videos, or slides displayed in a sequential manner.