A Technique That Managers Use to Categorize Strategic Business Units

question 326

Multiple Choice

A technique that managers use to categorize strategic business units (SBUs) as question marks,stars,cash cows,or dogs is referred to as a(n)

• A)investment (ROI)analysis.
• B)synergy analysis.
• C)marketing audit.
• D)diversification analysis.
• E)business portfolio analysis.

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Definitions:

Public Figure Privilege

A special right, immunity, or permission that allows people to make any statement about public figures, typically politicians and entertainers, without being held liable for defamation as long as false statements were not made with malice.

Defamation

The act of making false statements that harm another person's reputation.

Actual Malice

In defamation, either a person’s knowledge that his or her statement or published material is false or the person’s reckless disregard for whether it was false.

Defamation

Defamation is the act of making false statements about another person that cause harm to their reputation.