In a BCG Growth-Share Matrix,a Relative Market Share of 10

question 226

Multiple Choice

In a BCG growth-share matrix,a relative market share of 10 × at the left end of the scale on its horizontal axis means that the SBU has 10 times the share of its largest competitor,whereas a relative market share of 0.1 × at the right end of the scale on its horizontal axis means that

• A)the SBU has only 10 percent of the share of its average competitor.
• B)the SBU has 100 percent of the share of its largest competitor.
• C)the growth rate between the SBU and the next largest competitor is actually identical.
• D)the SBU has only 10 percent of the share of its largest competitor.
• E)the industry growth rate is declining.

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