The Actions Taken During the Evaluation Phase of the Strategic

question 251

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include (1) __________ and (2) correct negative deviations and exploit positive ones.

• A)find points of difference
• B)execute the marketing program
• C)compare results with plans to identify deviations
• D)track sales and revenues and compare with competitors
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Predicted Value

The value expected according to a model or estimator when inputting specific data into that model.

Regression Equation

is a mathematical formula that describes the relationship between dependent and independent variables.

Unit Increase

In statistics or mathematical contexts, it refers to an increment by one in the value or quantity of a measurement.

Holding Constant

A method in statistical analysis where specific variables are kept unchanged to isolate the effects of other variables.