The Combined American Marketing Association's 2004 and 2007 Definitions of Marketing

question 136

Multiple Choice

The combined American Marketing Association's 2004 and 2007 definitions of marketing used in the textbook define marketing as

• A)the activity for creating,communicating,delivering,and exchanging offerings solely for the benefit of the organization's stockholders.
• B)the activity for creating,communicating,delivering,and exchanging offerings that benefit its customers,the organization,its stakeholders,and society at large.
• C)the activity for creating,communicating,delivering,and exchanging solely for the benefit of the organization's customers.
• D)the activity for creating,communicating,and delivering a product or service at the highest possible price.
• E)the activities of advertising,promoting,and selling products to the greatest number of profitable customers.

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Definitions:

E-Mail

A method of exchanging digital messages across the internet or other computer networks, used for both personal and professional communication.

Informal Messages

Communications that occur in a casual or non-official capacity, often using colloquial language.

Inquiries

Questions or investigations aimed at gathering more information on a particular topic.

Résumé Read

A review or quick examination of someone's resume or CV to understand their professional background and skills.