To Avoid New-Product Failure,new-Product Expert Robert M.McMath Suggests

question 156

Multiple Choice

To avoid new-product failure,new-product expert Robert M.McMath suggests

• A)implementing a regional rather than a nationwide rollout of the product.
• B)building a hierarchical organizational structure so that more people have a chance to spot product problems.
• C)focusing on customer benefits and learning from the past.
• D)increasing the marketing budget,since "success comes to those who can outspend the competition."
• E)releasing several different versions at the same time to see which one is most successful.

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