David Windorski,an Inventor at 3M,did Some of His Early Marketing

question 196

Multiple Choice

David Windorski,an inventor at 3M,did some of his early marketing research on the Post-it Flags Highlighter by

• A)making sure new 3M products were available at mass merchandisers such as Walmart.
• B)specifying the tolerances for injection molded parts.
• C)asking students to dump their backpacks and explain the items they carried around.
• D)investigating similar study aid products offered by other office product competitors.
• E)determining which distribution strategies would be most efficient for students.

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Definitions:

Pleasure Principle

A concept in psychoanalytic theory referring to the instinctive drive to seek pleasure and avoid pain.

Reality Principle

A psychoanalytic concept where the ego seeks to satisfy the id's desires in realistic and socially appropriate ways.

Morality Principle

The concept that individuals have an inherent understanding of right and wrong that guides their behavior.

Conscience Principle

The ethical guideline that one's actions should be guided by conscience, reflecting an internal sense of right and wrong.