Which of the Following Was LEAST Challenging as a Pre-Launch

question 77

Multiple Choice

Which of the following was LEAST challenging as a pre-launch issue for 3M as it introduced the Post-it Flag Highlighter?

• A)manufacturing issues-where will the product be produced?
• B)place issues-how will 3M persuade office supply retailers and college bookstores to carry the items?
• C)promotion issues-how will 3M tell students the offering exists?
• D)price issues-what should 3M charge for this innovation and should there be differences between different retail outlets (college bookstores,mass merchandisers,office supply stores,etc.)?
• E)market segmentation issues-who is(are)the target market(s)for this offering?

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Definitions:

Predictive Validity

The extent to which a score on a scale or test predicts future behavior or outcomes.

IQ Scores

A measure of a person's intellectual abilities in relation to the average performance of individuals in the same age group.

Job Performance

The degree to which an employee executes their job duties and responsibilities efficiently and effectively.

Predictive Validity

The degree to which a test or scale score forecasts future results in a connected activity or result.