The Arizona Biltmore in Phoenix Is Next to the Biltmore

question 191

Multiple Choice

The Arizona Biltmore in Phoenix is next to the Biltmore Fashion Park,a large shopping mall located less than a mile away.The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states.Which of the following would MOST LIKELY help The Arizona Biltmore communicate with potential convention attendees?

• A)Place an ad in the in-flight magazines of all the major airlines targeting business/first class flyers.
• B)Send a mass mailing to all local businesses.
• C)Set up information kiosks at several locations within the Biltmore Fashion Park.
• D)Offer free made-to-order breakfasts for guests staying at the hotel on business.
• E)Offer special discount rates to guests coming from the East Coast.

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Definitions:

Collective Goods

Goods that are non-excludable and non-rivalrous, meaning that their consumption by one individual does not reduce availability to others and people cannot be effectively excluded from using them.

Private Producer

An individual or company that produces goods or services in the private sector, usually with the goal of making a profit.

Unregulated Market

A market where operations are conducted without oversight by governmental regulations or interventions.

Product Variety

The assortment or range of different products or goods that are available in the market or produced by a company.