A Local University Offers Business Courses for a Specific Target

question 48

Multiple Choice

A local university offers business courses for a specific target market composed of people who currently work and want to take refresher courses to obtain a higher degree.Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A)put announcements on campus bulletin boards
• B)distribute promotional materials during classes
• C)advertise on national television
• D)advertise on local hip-hop radio shows
• E)advertise in the local newspaper

---

Definitions:

Strategic Objective

A clearly defined goal that a company aims to achieve in the long term, guiding its direction and business decisions.

Lagging Indicators

Metrics that reflect the results of economic activities, showing changes after the economy has already begun to follow a particular pattern.

Leading Indicators

Economic factors that change before the economy starts to follow a particular trend, used to predict the future movements of an economy.

Strategic Initiatives

Action plans that management implements to achieve strategic objectives.