The Linking of the Organization to Its Individual Customers, Employees

question 173

Multiple Choice

The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit is referred to as

• A) relationship marketing.
• B) exclusive dealing.
• C) loyalty marketing.
• D) customer relationship management.
• E) symbiotic marketing.

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Definitions:

Consolidated Income Statements

A financial statement that aggregates the income statements of a parent company and its subsidiaries to show the total earnings and financial performance of the entire group.

Protectionism Law

Legislation intended to protect domestic industries from foreign competition through tariffs, quotas, or other restrictions.

Importation

The process of bringing goods or services into a country from abroad for the purpose of selling.

Indirect Quote

Exchange rate expression showing the amount of foreign currency required to buy or sell one unit of the home currency.