Which of the Following Statements About 3M's Marketing Program for Post-It

question 201

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters is most accurate?

• A)In his first attempt,David Windorski,a 3M inventor,designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• B)Paralegals were initially the intended target market for the Post-it Flag Highlighter.
• C)David Windorski,a 3M inventor,also developed the Post-it Flag Pen for the office worker segment.
• D)The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
• E)In his development of the Post-it Flag Highlighter,David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "WOW" factor.

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Definitions:

Birdsong Learning

The process by which young birds learn to produce vocalizations typical of their species, often involving imitation and practice.

Operant Conditioning

A developmental approach where the strength of a certain behavior is shaped through the application of incentives or penalties.

Species Evolve

The process by which biological species undergo change over time through variations in genetics, behavior, or physical characteristics, leading to the development of new species or adaptation within a species.

Sensitive Period

A specific time frame in development when the organism is particularly responsive to certain environmental stimuli or experiences.