An Organization with a Market Orientation

question 112

Multiple Choice

An organization with a market orientation

• A)focuses its efforts on: (1)continuously collecting information about the environment; (2)keeping abreast of the actions of its competitors;and (3)using this information to create customer value.
• B)identifies prospective buyers,understands them intimately,and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
• C)strives to satisfy the needs of consumers while also trying to achieve its goals.
• D)satisfies the needs of consumers in a way that provides for society's well being.
• E)focuses its efforts on: (1)continuously collecting information about customers' needs; (2)sharing this information across departments;and (3)using it to create customer value.

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Definitions:

Income

The financial earnings of an individual or entity, typically acquired through employment, business ventures, or other investments.

Quantity Demanded

The aggregate sum of a product or service that buyers are ready and capable of buying at a specific price level.

Demand

The inclination to buy products and services supported by the capability and readiness to spend a specific amount of money.

Increase

To become or make greater in size, amount, intensity, or degree.