Explain the Marketing Program That 3M Used to Reach the Student

question 75

Essay

Explain the marketing program that 3M used to reach the student target market for the Post-it^® Flag Highlighter and the rationale used for each element of the marketing mix.

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Definitions:

Supreme Court

The highest judicial body in a country or jurisdiction, often having the final authority in legal disputes and constitutional matters.

Same Sex Marriage

The legally recognized union of two individuals of the same gender, affording them the same marital rights and responsibilities as different-gender couples.

Supreme Court

The highest judicial body in a country or jurisdiction, which has the ultimate authority in interpreting the law and constitution.

Civil Marriage

A marriage performed, recorded, and recognized by a government official without religious content.