Which of the Following Statements About Marketing Plans Is Most

question 42

Multiple Choice

Which of the following statements about marketing plans is most accurate?

• A)A marketing plan has little or no value unless it projects plans at least ten years into the future.
• B)It is important to use the exact market plan format regardless of the product or industry.
• C)Although sales figures will vary greatly,the marketing plan for a small family-owned food store will be almost identical to the marketing plan of a large supermarket chain,if written correctly.
• D)Although the target audience and purpose affect the design of a marketing plan,the type of industry plays a relatively small,if any,role in its design.
• E)In truth,no single "generic" marketing plan applies to all organizations or all situations.

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Definitions:

Current Operations

Activities directly related to the day-to-day running of a business, including sales, production, and administrative tasks that influence the company's current profitability.

Industry Averages

Statistical measures that represent the average performance or benchmark for companies in a particular industry, often used for comparison and analysis.

Financial Data

Information related to the financial performance of a company, including income statements, balance sheets, cash flow statements, and more.

Dividends Per Share

A profitability ratio that measures the extent to which earnings are being distributed to common shareholders, computed as dividends on common stock divided by shares of common stock outstanding.