Which of the Following Statements About Marketing Plans Is Most

question 42

Multiple Choice

Which of the following statements about marketing plans is most accurate?

• A)A marketing plan has little or no value unless it projects plans at least ten years into the future.
• B)It is important to use the exact market plan format regardless of the product or industry.
• C)Although sales figures will vary greatly,the marketing plan for a small family-owned food store will be almost identical to the marketing plan of a large supermarket chain,if written correctly.
• D)Although the target audience and purpose affect the design of a marketing plan,the type of industry plays a relatively small,if any,role in its design.
• E)In truth,no single "generic" marketing plan applies to all organizations or all situations.

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Definitions:

Systemic Risk

The risk of collapse of an entire financial system or entire market, due to the failure of a single entity or group.

Financial Crisis

A situation where the value of financial institutions or assets drops rapidly, leading to a loss of confidence, insolvencies, and liquidity shortages.

Collateralized Debt Obligations

A type of structured asset-backed security (ABS) with multiple layers of debt obligations typically secured by a pool of loans or other assets.

Promissory Note

A financial instrument comprising a written promise by one party to pay another party a definite sum of money either on demand or at a specified future date.