The Format for a Marketing Plan for an Organization Depends

question 73

Multiple Choice

The format for a marketing plan for an organization depends on the following: (1) the target audience and purpose, (2) __________, and (3) the industry.

• A)the time frame
• B)the competition
• C)the available resources
• D)the financial investment needed
• E)the kind and complexity of the organization

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Definitions:

Experimental Group

A group of subjects in an experiment who are exposed to the variable under investigation to study its effect.

Independent Variable

The variable in an experiment that is manipulated or changed by the researcher to determine its effect on the dependent variable.

Placebo

A substance with no therapeutic effect, often used as a control in testing new drugs.

Control Group

In an experiment, a group of subjects that does not receive the treatment being tested and is used as a benchmark to measure how the other tested subjects do.