There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 48

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

• A)Use different color fonts or paper to represent different sections of your plan.
• B)Use visuals where appropriate.
• C)Do not use a business plan unless you plan to borrow at least $100,000.
• D)Include as an attachment the résumés for all key players in your management team.
• E)To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.

---

Definitions:

Consumer Product Safety Act

A federal law in the United States that was enacted to protect consumers against unreasonable risks of injuries and deaths associated with consumer products.

Product Safety

The assurance that products will not cause harm to consumers or users when used as intended.

Mandatory Standards

Regulations that set specific requirements for the quality, performance, or safety of products or services, and must be followed by manufacturers or service providers.

Fair and Accurate Credit Transactions Act

A federal law enacted to enhance consumer protection against identity theft and to improve the accuracy of consumer records.