There Are No Magic One-Size-Fits-All Guidelines for Writing Successful Marketing

question 69

Multiple Choice

There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies?

• A)Use different color fonts or paper to represent different sections of your plan.
• B)Do not use a business plan unless you plan to borrow at least $100,000.
• C)Be positive and specific to convey potential success.
• D)Include as an attachment the résumés for all key players in your management team.
• E)To save paper, send the plan in digital (Adobe Acrobat PDF) format to all potential investors.