The Greatest Single Factor in a New Product's Failure Is

question 56

Multiple Choice

The greatest single factor in a new product's failure is

• A) a lack of advertising and promotion.
• B) attempting to reach a target market that is too small.
• C) too few competitors.
• D) insignificant points of difference.
• E) lack of experienced management.

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Definitions:

Moral Obligation

A duty which one owes, and which one ought to perform, but which he is not legally bound to fulfill.

Rawlsian Justice

A theory of distributional justice that concludes that the social contract emerging from the “original position” would call for an income distribution that would maximize the well-being of the worst-off member of society.

Risk Averse

A preference for avoiding loss over making a gain.

Marginal Utility

The extra pleasure or benefit gained from using one more unit of a product or service.