The Marketing Program Section of a Marketing Plan Consists of

question 83

Multiple Choice

The Marketing Program section of a marketing plan consists of

• A)the four marketing mix elements.
• B)the five environmental forces.
• C)the financial forecasts for the industry and the company itself.
• D)the target market identification and market segment selection.
• E)the specific steps that will be taken to implement the plan.

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Definitions:

Overt Behaviors

Observable actions or reactions of an individual in response to external or internal stimuli.

Consequences

Outcomes or effects that follow an action or decision.

Issue

A significant topic or problem for debate or discussion.

Better

An improvement in condition or quality, indicating a more favorable situation than before.