The Place/Distribution Strategy Section in the Paradise Kitchens Marketing Plan

question 36

Multiple Choice

The Place/Distribution Strategy section in the Paradise Kitchens marketing plan specified that Howlin' Coyote chili will INITIALLY be sold

• A)to restaurants specializing in American cuisine.
• B)through company-owned stores at outlet malls.
• C)exclusively to mass merchandisers such as Walmart and Target.
• D)through a food distributor,which in turn will sell directly to grocery stores.
• E)online to consumers to bypass "the middleman;" the product will be shipped using packed dry ice containers to keep it frozen during transportation.

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Definitions:

Contractual Acts

The actions or deeds performed under the terms of a contract or agreement between parties.

Statute of Frauds

A rule of law stipulating that certain categories of agreements must be documented and signed to be legally binding.

Verbal Agreement

An oral contract in which the terms are agreed upon by spoken communication rather than written, yet is legally binding.

Retaining Walls

Structures designed to restrain soil to unnatural slopes, preventing erosion and providing support.