Examlex
Theories developed in this vein propose that individuals are profoundly immersed in the social world,and that our understanding of this world and beliefs about this world are social products:
Injunctive Norm
Social norms that are perceived as being approved of by other people, dictating behaviors that are seen as acceptable or unacceptable within a society or group.
Consistency Motive
The psychological drive to maintain uniformity and coherence in one's beliefs, attitudes, and behaviors.
Affiliation Goal
A personal or social objective that involves connecting, belonging, or being accepted by others.
Target Customer
A target customer is an individual or group that a business aims to reach with its products, services, and marketing efforts, typically characterized by shared demographics, interests, or needs.
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