Identify the Two Critical Components of the FTC's Rules Against

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The Answer is 1)Advertising must be truthful and not misleading,with misleading ads sweeping up those in which relevant information is omitted,those that imply something that's not true and those in which any disclaimers or disclosures are not clear and not prominent enough for reasonable consumers to see,hear and understand them; and 2)All claims made in advertisements must be substantiated such that,before disseminating an ad,advertisers must have a reasonable basis for any and all express and/or implied product claims,with claims relating to health and safety coming under even closer FTC scrutiny that typically requires proof by competent and reliable scientific evidence.

Identify the Two Critical Components of the FTC's Rules Against

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