Examlex
The proposed takeover of Tony's Airlines by Plummet Airlines will result in increased profits for Plummet and increased air fares for consumers.This is an example of
Word-of-mouth
The informal exchange of advice, opinions, or recommendations among friends, family, or others within a community.
Medium
A means or channel of communication or transmission, often used to disseminate information or connect with audiences.
Communication
The process of exchanging information, ideas, or feelings between individuals or groups through various channels or mediums.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.
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