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IBM's marginal rate of return on investment curve equals its
Agents and Brokers
Intermediaries who facilitate the buying and selling of goods or services for a commission.
Marketing Research
Collecting and evaluating information to support marketing decision making.
Market Segmentation
Process of dividing a total market into several relatively homogeneous groups.
Consumer Behavior
Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.
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