Exhibit 7-12 
-For the total product curve in Exhibit 7-12, the average product at point c is:
Definitions:
Self-Image
How an individual views themselves, which can be influenced by internal perceptions and external feedback, and is a component of self-concept.
Self-Esteem
An individual's subjective evaluation of their own worth or value.
Influencing Attitudes
The process by which individuals try to change the beliefs, feelings, or behaviors of others towards a person, object, or event.
Implicit Attitude
Unconscious beliefs or feelings toward an object, person, or subject that influence behavior and preferences.
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