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Exhibit 5-7
-Which of the following is true between points g and h in Exhibit 5-7?
Planning Phase
The planning phase involves the process of defining business goals, strategies, and actions prior to the implementation stage of a project or business operation.
Evaluation Phase
A stage in a process (such as product development or project management) where the results or outcomes are assessed against predetermined criteria or objectives.
Forecasting
The process of making predictions about future events or trends based on analysis of past and present data.
Promotional Channel Strategy
The planning of how various channels such as advertising, public relations, and digital marketing will be used to communicate a product's value and benefits to consumers.
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