Exhibit 5-26 
-Refer to Exhibit 5-26. As you move from A to B on the demand curve, total revenue __________ and therefore the price elasticity must be ____________ between A and B.
Definitions:
Cognitive Appraisal
A process by which an individual evaluates and interprets a situation or event, determining its significance and the response it requires.
Physical Arousal
A physiological response of the body that prepares it for action, characterized by increased heart rate, breathing, and blood pressure, often triggered by stress, excitement, or exercise.
Spillover Effect
The phenomenon in which feelings, attitudes, or behaviors in one area of one's life transfer to, or influence, another.
Epinephrine
A hormone and neurotransmitter also known as adrenaline, involved in regulating heart rate, blood vessel and air passage diameters, and metabolic shifts.
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