A Hypothesis Is

question 31

Multiple Choice

A hypothesis is

• A)an assumption about behavior
• B)a prediction of what will occur given certain assumptions
• C)a prediction of what will occur regardless of assumptions
• D)a forecast of future events
• E)useful only if the assumptions are realistic

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Definitions:

Product Itself

The actual physical item or service being sold, including all of its features, quality, and branding.

Simulated Test Markets

A procedure in which the firm builds a mock shopping experience for participants, in order to observe their response to marketing stimuli.

Online Test Marketing

A technique used to evaluate the marketability of a product through targeted advertising campaigns and surveys on digital platforms before widely releasing it.

Less-expensive Forms

Refers to cheaper or more cost-effective versions or alternatives of products or services.