For Items That Fall Outside the Range of Acceptability, ________

question 52

Multiple Choice

For items that fall outside the range of acceptability, ________ actions need to be taken to bring them back into the range of acceptable quality standards.

• A) management
• B) executive
• C) corrective
• D) reactive

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Definitions:

Viral Ads

Advertising campaigns that spread quickly online through social networks, email, and websites, often because they are entertaining or informative.

Pull Strategy

The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.