During a Make-Or-Buy Analysis, an Organization Must Look Objectively at the Skills

question 27

True/False

During a make-or-buy analysis, an organization must look objectively at the skills required to make the product and then evaluate current resources for a match and availability.

---

Definitions:

Nonprice Competition

A marketing strategy where companies compete on factors other than price, such as product quality, service, or branding.

Easy Entry

Market condition where there are few if any barriers for new firms to enter and compete in an industry.

Homogeneous Products

Goods that are perfect substitutes for each other; they are identical in quality, function, and appearance.

Mutual Interdependence

A situation in a market where the actions of one firm significantly impact the profitability of other firms within the same market.