Which of the Following Cases Are Examples of Industries That

question 25

Multiple Choice

Which of the following cases are examples of industries that have potentially increasing costs due to scarce inputs?

• A) Petroleum production
• B) Medical care
• C) Legal services
• D) all of the above

---

Definitions:

Frequency in Advertising

The number of times an advertisement is presented to the target audience over a specific period.

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that seeks to unify and coordinate all marketing communication tools, channels, and sources into a seamless program that maximizes the impact on consumers at a minimal cost.

GRPs

Gross Rating Points, a measure in advertising that represents the percentage of the target audience reached multiplied by the frequency of exposure.

Reach

In marketing, the total number of individuals exposed to a particular advertisement or campaign over a specific period of time.