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Scenario 5.8:
Risk-neutral Icarus Airlines must commit now to leasing 1, 2, or 3 new airplanes. It knows with certainty that on the basis of business travel alone, it will need at least 1 airplane. The marketing division says that there is a 50% chance that tourism will be big enough for a second plane only. Otherwise, tourism will be big enough for a third plane. This, plus revenue information, yields the following table:
Planes Tourism Revenue Expected
Leased Light Heavy Profit
2 $90 million $30 million $60 million
3 $10 million $140 million $75 million
-Refer to Scenario 5.8. Without additional information, Icarus Airlines would
Competitive Environment
The dynamic external system in which businesses compete for resources, customers, and market share.
Job Scheduling
The process of allocating resources to tasks over time, aiming to optimize performance measures such as minimizing completion time or maximizing utilization.
Strategy Change
The process of modifying the strategic direction of an organization, including changes in products, services, audience, or business model, to adapt to internal or external conditions.
Global Environment
The aggregate of climatic, biological, economic, and cultural conditions affecting collective and individual human life on a global scale.
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