Scenario 5.9: Torrid Texts, a Risk-Neutral New Firm That Specializes in Making

question 65

Multiple Choice

Scenario 5.9:
Torrid Texts, a risk-neutral new firm that specializes in making college textbooks more interesting by inserting contemporary material wherever possible, is planning for next year's production and must decide how many paper producers to contract with. It knows fairly well what the general demand for textbooks is, but is uncertain how faculty will react to this new material. If faculty react very negatively, the firm expects course orders to be down. The executives at Torrid believe that the likelihood of a positive faculty response is 75%. The table below contains profit information under the different possible outcomes.
Producers Faculty Reaction Expected
Contracted Negative Positive Profit
1 $3 million $30 million $23.25 million
2 $1 million $60 million $45.25 million
-Refer to Scenario 5.9. Given that the probability of a positive faculty response is 75%, Torrid Texts' expected profit under complete information would be

• A) $23.25 million.
• B) $45 million.
• C) $45.25 million.
• D) $45.75 million.
• E) $60 million.

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Definitions:

Information Technologies

Systems, software, and equipment designed to store, retrieve, transmit, and manipulate data, significantly influencing the operation of businesses and societies.

Group Decision Support System

A computer-based system designed to aid groups in making decisions, improving the efficiency and effectiveness of team decision-making processes.

Interactive

Characterized by reciprocal action or influence, allowing for communication or exchange between people or systems.

Unstructured Problems

Challenges or questions that do not have an easy or straightforward solution, often requiring unique or creative approaches.