Scenario 5.9: Torrid Texts, a Risk-Neutral New Firm That Specializes in Making

question 65

Multiple Choice

Scenario 5.9:
Torrid Texts, a risk-neutral new firm that specializes in making college textbooks more interesting by inserting contemporary material wherever possible, is planning for next year's production and must decide how many paper producers to contract with. It knows fairly well what the general demand for textbooks is, but is uncertain how faculty will react to this new material. If faculty react very negatively, the firm expects course orders to be down. The executives at Torrid believe that the likelihood of a positive faculty response is 75%. The table below contains profit information under the different possible outcomes.
Producers Faculty Reaction Expected
Contracted Negative Positive Profit
1 $3 million $30 million $23.25 million
2 $1 million $60 million $45.25 million
-Refer to Scenario 5.9. Given that the probability of a positive faculty response is 75%, Torrid Texts' expected profit under complete information would be

• A) $23.25 million.
• B) $45 million.
• C) $45.25 million.
• D) $45.75 million.
• E) $60 million.

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Definitions:

Vessel Elements

Components of the xylem tissue in plants, specialized tube-like cells that transport water and nutrients vertically.

Labeling

Identifying the names of objects.

Motherese

The simplified and exaggerated language style often used by adults when talking to babies and young children, also known as "parentese" or "child-directed speech."

Echoing

The repetition or reflection of sounds, words, or sentiments, often used metaphorically to describe imitation in communication.