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Jane Lives in a Dormitory That Offers Soft Drinks and Chips

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Essay

Jane lives in a dormitory that offers soft drinks and chips for sale in vending machines. Her utility function is U = 3SC (where S is the number of soft drinks per week and C the number of bags of chips per week), so her marginal utility of S is 3C and her marginal utility of C is 3S. Soft drinks are priced at $0.50 each, chips $0.25 per bag.
a. Write an expression for Jane's marginal rate of substitution between soft drinks and chips.
b. Use the expression generated in part (a) to determine Jane's optimal mix of soft drinks and chips.
c. If Jane has $5.00 per week to spend on chips and soft drinks, how many of each should she purchase per week?

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Definitions:

Type D Personality

Personality characterized by high levels of negative affectivity (worry, irritability, gloom) and social inhibition (reticence and lack of self-assurance).

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Personality Factors

Fundamental dimensions of individual differences in personality, often identified through factor analysis in psychological research.

Type D Personality

A personality type characterized by high levels of negative affectivity and social inhibition.

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