Examlex
Each of the following consumers exhibit behavior that violates one of the basic assumptions of consumer preferences. Identify the assumption that is violated for each individual.
∙ Art says that he can watch 2 movies a week but couldn't be paid to watch another movie after that.
∙ Alex says that he prefers going to a movie over hiking. He also indicates that he prefers hiking to swimming. Alex then states that he would rather go swimming than go to a movie.
∙ Alicia says that she prefers hiking to watching a movie but can't determine her preferences for swimming.
Discriminative Stimulus
A stimulus in the presence of which a particular response is more likely to be reinforced, and in the absence of which a response is not reinforced.
Negative Reinforcer
A stimulus whose removal following a behavior increases the likelihood of that behavior being repeated in the future.
Unconditioned Stimulus
A stimulus that innately provokes a response without the necessity for previous learning.
Continuous Reinforcement
A learning schedule in which a reward is given after every correct response, rapidly establishing a behavior but also leading to quick extinction if rewards stop.
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