In the Spring of 1994, Northwest Airlines Took the Independent

question 137

Multiple Choice

In the spring of 1994, Northwest Airlines took the independent action of reducing fares on its flights. Other competing airlines quickly matched the fare cuts. These actions might be interpreted as:

• A) a noncooperative game.
• B) a cooperative game.
• C) a constant sum game.
• D) a competitive game.

Understand common themes underlying organizational stories such as equality, security, control, and autonomy.

Identify mechanisms like stories, rites, rituals, ceremonies, and symbols used to communicate organizational culture.

Analyze the significance of founders and key figures in shaping organizational culture.

Understand the role of socialization processes in conveying organizational culture.

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Definitions:

Congruence Corollary

A concept in psychology stating that personal growth is facilitated when there is alignment between an individual's self-image and experiences.

Fragmentation Corollary

A principle in psychology that suggests an individual's self-concept can become divided and inconsistent under stress.

Instinctive Drives

The innate impulses that guide behavior without the need for conscious thought, often related to survival and reproduction.

Need to Self-Actualize

A psychological concept referring to the motivation to realize one's own maximum potential and capabilities.