Two Firms in a Local Market Compete in the Manufacture

question 149

Essay

Two firms in a local market compete in the manufacture of cyberwidgets. Each firm must decide if they will offer a warranty or not. The pay-offs of each firm's strategy is a function of their competitor as well. The pay-off matrix is presented below.
If firm #1 announces it will offer a warranty regardless of what firm #2 does, is this a credible threat? Why or why not?

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Definitions:

Master Budget

A comprehensive financial plan made up of several smaller and specific budgets, combining them into one overarching budget.

Individual Budgets

Specific financial plans for departments, projects, or activities within a company, detailing expected revenues and expenses.

Selling Expenses Budget

This refers to a detailed plan that outlines all the expenses associated with the selling activities of a business over a specific period.

Sales Budget

A detailed forecast of a company's sales revenue expected to be generated in a specific time period.