On Balance, Market Segmentation Hurts the Multinational Corporation More Than

question 48

True/False

On balance, market segmentation hurts the multinational corporation more than the domestic corporation.

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Definitions:

Percept

The outcome of a perceptual process; the meaningful interpretation of incoming information.

Distal Stimulus

An object, event, or pattern as it exists in the world. Contrast with proximal stimulus.

Prägnanz

A principle from Gestalt psychology that suggests people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.

Common Fate

Common fate is a principle of Gestalt psychology stating that elements moving in the same direction are perceived as a collective or unit.