The Basic Model of Consumer Behavior Does Not Include Rules

question 44

Multiple Choice

The basic model of consumer behavior does not include rules of thumb, mainly because:

• A) the model is biased against hard rules.
• B) the model does not believe that consumers are fully informed.
• C) it does not allow for biases to be introduced in our economic decision making.
• D) it allows for benchmarks that replace rules of thumb.

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Definitions:

Middle Management Positions

Roles within an organization that are primarily responsible for executing the policies and plans of senior management and overseeing the work of junior staff.

Gender Differences

Variations in characteristics, behaviors, and roles traditionally associated with being male or female in a given culture.

Ratings Of Effectiveness

Evaluations or assessments of how well an individual, system, or process achieves its intended goals or outcomes.

Gender Differences

The distinctions in characteristics, roles, behaviour, and biological traits typically associated with being male or female.