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The reason why so many price tags end in 95 or 99 is based on the understanding that consumers tend to overemphasize:
Broader Social Concerns
Issues or challenges that impact society at large, beyond individual or private interests.
Issue Urgency
The extent to which a stakeholder’s concerns need immediate attention.
Stakeholder's Concerns
The interests, worries, or issues that individuals or groups who are affected by the actions of an organization might have.
Stakeholder Capacity
Refers to the ability and resources of stakeholders to engage effectively in decision-making processes and actions that impact them.
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