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Comparison Person
An individual used as a benchmark to evaluate one's own situation, achievements, or performance in social comparison theory.
Need for Achievement
A psychological trait that drives individuals to succeed, accomplish challenging tasks, and set high standards for themselves.
Needs for Affiliation
The desire to form connections with others and maintain social relationships.
Salespersons
Individuals who sell products or services, often directly to customers, and are skilled in negotiation, communication, and persuasion.
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