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Explain what the principal-agent problem is, and explain evidence of its existence in hospitals in the United States.
Assumptive Close
A sales technique where the seller assumes that the customer has already decided to buy and wraps up the sale.
Alternative Close
A sales technique where the salesperson presents the prospect with two final options, making it easier to make a purchase decision.
Summary Close
A sales technique where the key points or benefits of a product are summarized to encourage a purchase decision.
FAB Approach
Stands for Features, Advantages, Benefits - a sales and marketing strategy emphasizing a product's features, its advantages over competitors, and the benefits it brings to the customer.
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