Figure 14.2.1
-Refer to Figure 14.2.1 above. Which of the following statements is correct?
Definitions:
Viral Ads
Advertising campaigns that spread quickly online through social networks, email, and websites, often because they are entertaining or informative.
Pull Strategy
The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.
Push Strategy
An attempt to motivate intermediaries to push the product down to their customers.
Personal Selling
Direct, two-way communication with buyers and potential buyers.
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