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In the game in Scenario 13.11, equilibrium is:
Conversion Rates
The percentage of users who take a desired action out of the total number of visitors, used to measure the effectiveness of marketing efforts or website design.
4E Framework
A model outlining four components of marketing—Experience, Everyplace, Exchange, Evangelism—that together create customer value.
Consumer Engagement
The emotional and psychological attachment a consumer feels towards a brand or product, often resulting from meaningful interaction or experience.
Crowdsourcing
The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, often from an online community.
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