Roaring Lion Studios Can Produce DVDs at a Constant Marginal

question 15

Multiple Choice

Roaring Lion Studios can produce DVDs at a constant marginal cost of $5 per disk, and the studio has just releasing the DVD for its latest hit film, Ernest Goes to the Hamptons. The retail price of the DVD is $25, and the elasticity of demand for this film is -2. Has the studio selected the profit-maximizing retail price for this DVD?

• A) Yes
• B) No, the retail price is too low
• C) No, the retail price is too high
• D) We do not have enough information to answer this question.

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Definitions:

Incentives

Have two pieces: a performance evaluation metric, like sales, profit, or investment return, and a reward scheme that rewards better performance, like a bonus, the promise of a promotion, or a commission. Performance evaluation metrics can be objective or subjective.

Supplier Power

The influence suppliers have over the market or customer base, often due to lack of competition, affecting prices, quality, and availability.

Sourcing Inputs

Involves the process of finding and obtaining the necessary resources, materials, or components required to manufacture a product or provide a service.

Value Capture

A process by which companies retain a portion of the value they create for customers, often through pricing strategies or intellectual property.